Adult publication XBIZ has been giving away their awards for over twenty years. They came in different flavors and recently also started to focus more on creators. Outstanding works and innovations were celebrated during the various XBIZ shows, in particular the ones in Los Angeles, Miami and Amsterdam.
XBIZ has now announced a rebranding of the XBIZ Awards to XMA. According to the press release they comment that the new brand identity is "designed to underscore the global influence of the awards program and its evolution from industry roots, now encompasses the widest array of categories in the event’s history, expanded and refined to further elevate the adult sphere in media narratives and captivate an even broader audience."
The rebranding also comes with adjustments to the categories which are organized within three main branches: Movies & Production, Digital Media (formerly Web & Tech) and Pleasure & Retail.
The multi-continent extravaganza under the new XMA brand will start in 2025 during the XBIZ conference in Hollywood, January 19.